Digital Ads, Website Copywriting, Guerrilla Marketing Ads, Direct Mailers, Email Copywriting, Video Script CopywritingWhat do the Artisans of Banking even make?
Mortgage loans. Not art.
To build mortgage loan awareness in a time that refinancing was stealing the show, we decided to dig further into our voice as the Artisans of Banking. What is an artisan of banking and what do y’all make? Well, not art. That’s for sure. Not taking ourselves too seriously, with just the right amount of snark, we were able to convey that while we do embody the spirit of an artisan, our crafts are mortgage loans. Sidewalk decals in the RiNo Art District made a great canvas to express our artistic message, but even more, we ran a commercial locally during the Super Bowl.
